How companies can protect margins while meeting consumer expectations this holiday season. By: Ben Garden, Managing Director, Iris As companies enter the final quarter of 2025, the familiar challenge of holiday promotions has become far more complex. Consumers remain primed for Black Friday and year-end deals, yet the economic backdrop has shifted: tariffs are [...]
By: Ben Garden, Managing Director, Iris Pricing Solutions What was once speculative has now become an active and fast-evolving chapter in global trade. In April 2025, the United States announced a new tariff framework that included a baseline 10% import duty, alongside reciprocal tariffs targeting 57 countries. As of April 9, some of these tariffs [...]
Consumers are going to low-price stores more and buying less per visit. They're opting more frequently for generics over name brands, per Jefferies analyst Corey Tarlowe. Justin Sullivan/Getty Images By: Ben Garden, Managing Director, Iris Pricing Solutions Now that 2025 is underway, pricing leaders are navigating an increasingly complex landscape. Inflationary pressures may have eased, [...]
By: Ben Garden, Managing Director, Iris Pricing Solutions As media coverage intensifies around potential tariffs, business leaders are feeling the pressure to adapt quickly and strategically. The 2025 landscape is defined by uncertainty—a dynamic mix of geopolitical tensions, evolving policies, and trade disruptions. With the potential for new tariffs, particularly in light of recent U.S. [...]
01. Pricing Strategy
02. Pricing Analytics
03. Pricing Research
04. Pricing Transformation
05. Direct to Consumer Pricing
06. Tariff Pricing
07. Pricing Promotions
08. Pricing Training
01. North America
02. Europe & UK
03. Asia Pacific
04. Latin America
01. Pricing Strategy
02. Pricing Analytics
03. Pricing Research
04. Pricing Transformation
05. Direct to Consumer Pricing
06. Tariff Pricing
07. Pricing Promotions
08. Pricing Training
01. North America
02. Europe & UK
03. Asia Pacific
04. Latin America
