In this edition of Pricing for Researchers we discuss a study that evaluates different ways to manage promotions and shipping fees for online retailers.
Pricing is a factor that has one of the biggest impact on retailer profits. Why should retailers price their products differently during the holiday season?
‘Black Friday’ has always been a focus of criticism and debate. However, this year the conversation shifted towards whether Black Friday discounts make financial sense for retailers.
As co-branding among retailers becomes more popular. We outline different considerations managers should evaluate before saying yes to that new partnership.