New product adoption speed and its impact on the launch pricing strategy
Angie Barrozo, Master of Marketing Research & M.A. Economics – Senior Research Consultant
Angie is a seasoned market researcher with experience both in the client and supplier-side. She has worked with top packaged goods and B2B clients, and is a specialist in conducting quantitative studies that require more sophisticated analytical methodologies. The business objectives of the pricing research she has managed touched on price increases, channel pricing optimization, new product pricing, promo management and portfolio optimization.