Price Endings in Asia
The Research Purpose:
- When conducting a global pricing research study the signifi cance of price-endings and local culture cannot be underestimated.
- Setting your price so it ends in the digit 8 can be more appealing to an Asian market that has positive cultural associations with the number, especially if your category is in the restaurant and hospitality segment.
- By understanding your customers’ perception of price based on the ending digit, you will be better equipped to find a price point that is appealing to them to maximize your revenue.