Price Point Endings
The Research Purpose:
- The research fi ndings suggest that consumers may or may not pay attention to all digits in a price. If the price is less than $1 consumers tend to round the price to the nearest dime. If the price is relatively signifi cant in size (i.e. $30 to $59) consumers do not round the price and the right side digit plays an increasingly important role in the consumer’s choice.
- These research fi ndings support a pricing strategy where in:
The Soup Category:
The Backpack Category: