2015 Agenda
Businesses in any industry can dramatically improve their understanding of what drives the customer buying decision with Pricing Research & Analytics. Armed with greater insights, our clients execute value-driven pricing strategies that optimize profits.
*Workshops begin at 8:00 with a 30-minute coffee registration, and end at 17:30
Topics covered in Workshop Day 1:
Leverage the 5 Levels of World Class PricingTM
- Understanding the foundations of the Pricing Discipline
- Building-up your specific & actionable Pricing Roadmap for Excellence
- Collaborative Exercise: Price War along the 5 Levels of World Class PricingTM
Getting started on a successful Pricing Journey
- Getting your CxO support and best practices to engage your organization cross-functionality
- Sustainable Pricing Capabilities: People, Processes, Structure, Objectives & Systems
- Collaborative Exercise: Design your own Pricing Journey
Implement Transactional Pricing
- Taking control & gaining transparency along the pricing process
- Effective Pricing Function & the role of the Pricing team
- Collaborative Exercise: Doing your strategic diagnostic for Pricing Excellence
Key Ingredients for a Winning Transactional Strategy
- Pricing segmentation as the life-blood of pricing
- Best in Class analytics for superior Pricing Intelligence at the transactional level
- Collaborative Exercise: Creating your Transactional Strategic Thinking Process
Network Dinner Sponsored by:
In each of the locations, an exclusive restaurant will be selected to enjoy culinary & oenological experiences as the basis for an unforgettable networking evening.
Topics covered in Workshop Day 2:
Pragmatic & Rewarding Value Pricing
- Demystifying Value Pricing: The principles
- The methodologies to integrate Value Pricing Research for market intelligence
- Collaborative Exercise: Building your own Value Map
The Nirvana of Solutions Pricing
- Definition of Solutions Pricing
- How to achieve Solutions Pricing and avoid the tricky traps it holds
- Collaborative Exercise: ‘Best Practices’ business cases in creative solutions pricing
Integrated Pricing Dataflow Control Center (iPDC2©)
- How to solve the most common road-blocker in the Pricing Journey to Excellence
- Implement data automation, from data through information, to superior Pricing Intelligence
- Collaborative Exercise: Learn how to solve your Pricing Data challenges
Integrated Pricing Intelligence Platform (IPIP©)
- Review how Pricing Systems can support your Journey to Pricing Excellence
- Best in Class tools for strategy, price setting, execution and monitoring
- Collaborative Exercise: Design your pricing sales force execution system