Global Pricing and Value Research in Healthcare

Professor Raymond Corey of the Harvard Business School said “Pricing is the moment of truth – all marketing comes to focus in the pricing decision.” Pricing Solutions has extensive expertise in helping companies make strategic pricing decisions and applying ‘pricing excellence’ to the business of healthcare in Canada.

Globally, we have a network of trusted healthcare fieldwork agencies, allowing us to expand our pricing research services into other markets and meet the needs of international pricing & reimbursement executives. Our partners provide us with unique support and value-added services in local markets around the world. They assist us in the execution of a full range of qualitative and quantitative methodologies. From Ad Boards, Exploratory, In-depth Interviews and Virtual Rooms, to Discrete-choice, low-incidence samples and cluster analysis, Pricing Solutions has expertise in a wide range of data collection methods.

Professor Raymond Corey of the Harvard Business School said “Pricing is the moment of truth – all marketing comes to focus in the pricing decision.” Pricing Solutions has extensive expertise in helping companies make strategic pricing decisions and applying ‘pricing excellence’ to the business of healthcare in Canada.

Globally, we have a network of trusted healthcare fieldwork agencies, allowing us to expand our pricing research services into other markets and meet the needs of international pricing & reimbursement executives. Our partners provide us with unique support and value-added services in local markets around the world. They assist us in the execution of a full range of qualitative and quantitative methodologies. From Ad Boards, Exploratory, In-depth Interviews and Virtual Rooms, to Discrete-choice, low-incidence samples and cluster analysis, Pricing Solutions has expertise in a wide range of data collection methods.

In the healthcare sector, it is critical to understand each element in an often complicated decision making process. These include the payer decision making, doctor treatment protocols and patient journeys (Figure 1). We start at the business model level. In Canada for example, there are two main models in the industry (Figure 2):

There tends to be different pricing challenges at different stages of the Product Lifecycle. The following chart illustrates each stage between ‘Exploratory’ and ‘End of Product Life’, and the key steps associated with each business model:

Figure 3

Over the past 20 years, Pricing Solutions has worked with clients to tackle the pricing challenges of each stage. Click to learn more about our healthcare Pricing Research credentials.