Pricing In Healthcare

& Life Sciences Industry

Grow ROI & Market Share with Pricing Solutions

Businesses in any industry can dramatically improve their understanding of what drives the customer buying decision with Pricing Research & Analytics. Armed with greater insights, our healthcare clients execute value-driven Pricing Strategies that optimize profits.

In the healthcare & life sciences sector, that means building pricing strategy around a solid understanding of the complete decision-making process, which typically includes the roles of clinicians, payers, KOLs and patients.

Overall, we look at product value, competition, payer strategies and willingness-to-pay.

As one of the world’s leading pricing consultancies, it is our mission to dramatically improve client’s profitability and market share through pricing. You already know the power of pricing research. Let us show you the Pricing Solutions difference: Send us your RFP

Approach to Pricing Research & Analytics in Healthcare

Healthcare Expert

Carys Papageorgiou
Carys PapageorgiouGlobal
Vice President
Pricing Research

Value-based Pricing

  • Identifying key value drivers for specific indications/diseases
  • Assessing the product value against key value drivers
  • Assessing the comparative value vs. competitor products
  • Identifying clinical barriers to prescribing

Pricing, Reimbursement & Market Access

  • Establishing possible product evaluation processes
  • Identifying key decision stakeholders
  • Establishing an optimal strategy to gain market access across markets
  • Understanding price/volume relationship based on access and prescribing
  • Identify optimal price by country and launch sequencing or global pricing strategy

Our healthcare clients achieve a typical payback of 10:1 on their research investment by leveraging pricing during various points in a product’s development cycle, including: Ideation, Prototyping, Beta Testing and Pre-Launch when faced with specific product pricing and value challenges.

Global Healthcare & Life Sciences Experience

Pricing Solutions provides local project service and management. Our multicultural, multi-language team understands different market, cultures and customers and are supported by an international network of trusted healthcare fieldwork agencies. Over the years, our firm has developed long-term working relations with executive partners in healthcare, providing added-value services in over 20 different countries around the world.

Abbott

Allergan

Astellas

Baxter

Bayer Mexico

Convatec

CSTy

Becton Dickinson

Eli Lilly

Ethicon, Inc.

Ethicon Endo-Surgery, Inc.

Eisai

General Electric

GSK

Guidant

Hospira

LifeScan, Inc.

Lundbeck

Novartis

Nycomed

Merck

Janssen

Johnson & Johnson

Pfizer

Roche

Sanofi-Aventis

Smith & Nephew

Takeda

Wyeth

Zimmer

Case Studies

Pricing During Inflation and Recession

Industry Articles

Is Customer Research During Uncertain Times Reliable?

Conducting customer research during the COVID-19 crisis can be challenging. We have outlined the best practices for implementing pricing research during a crisis that still produces reliable results.

Global Pricing and Value Research in Healthcare

In the healthcare sector, it is critical to understand each element in an often complicated decision making process. These include the payer decision making, doctor treatment protocols and patient journeys.

Taking a More Active Role in Paying for Healthcare

Expensive drugs, limited coverage by private and public payers, online technologies and the growth of personalised medicine are some of the factors encouraging Canadians, especially older, middle-class Canadians, to take a more active role in paying for their healthcare

Trust the Process of High Pharma Prices to Incentivize Innovation and Competition

High prices for pharmaceuticals are on the minds of many of the payers and clinicians that I speak with during pricing research projects. Such high prices should encourage innovation and competition, and once a specific unmet need has been addressed, the price of treating that specific medical problem will likely come down over time.

Pricing Research for the Changing Pharma Sector

Based on our experience of conducting pricing research in the pharmaceutical space, as well as being part of the pharmaceutical market research community for the past 20 years, it is striking how much the pharmaceutical sector has changed, and continues to change.

Contact Us for a Pricing Consultation

Pricing Solutions is one of the worlds’ leading pricing consultancy firms. We are dedicated to helping clients tackle their specific pricing challenges and dramatially grow profitability. Our consultants have extensive experience in B2B and B2C markets within a wide range of industries.

For more information about our services or to get in touch with one of our consultants directly please contact our global headquarters.