Best Practices in Monetizing
the Internet of Things
Webinar Overview:
The Internet of Things (IoT) revolution is changing the landscape of business, with new product innovations springing up in a wide range of industries. While IoT technology is generating huge business opportunities, it is also creating a significant challenge – how to effectively monetize IoT products and not leave money on the table?
This webinar will present an overview of case studies and pricing best practices for IoT solutions. Join this webinar to learn how to efficiently price IoT innovations for the long-term revenue growth.
Topics:
- Case Studies on B2B IoT
- Best Practices in Monetizing IoT technology
- ‘The 4 Pillars’ Framework of Monetizing Innovation
- How to choose the right value drivers and measure them?
- How to develop an offer structure based on customer segments?
- What are the most effective metrics of evaluating success?
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Speaker:
Speaker:
Greg Thomas
Vice President Pricing Research & Innovation @Pricing Solutions Ltd.
Greg is a leading expert in IoT Pricing. He has over 15 years of experience working on IoT-related projects for leading Technology, Manufacturing, Healthcare, Pharma, Agri-Business and Consumer Goods companies.
He has developed cutting-edge techniques for assessing value of IoT innovations that ensured clients’ long-term value and profitability.
Webinar Highlights
Why Do IoT Innovations Fail?
How to Price the Internet of Things
Choosing the Right Pricing Metrics for the Internet of Things
Related IoT Articles
How to Mitigate the Risk in Undervaluing Digital Innovation
As companies move closer and closer to commercializing their digital offer, they run the risk of undervaluing the technology.
How to Solve a Challenge of Pricing IoT Technology?
Besides offering great opportunities to companies, innovative products also bring complex pricing challenges.
Webinar Recording & Slides
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