Our Firm of Global Pricing Strategy Experts
Turning Market Value Into Profitable Growth
At Iris Pricing Solutions, we believe sustainable growth starts with understanding how value is perceived in the market and having the confidence to price and compete accordingly. We help organizations make smarter pricing, packaging, and revenue decisions that strengthen competitive positioning and drive long-term financial performance.
We partner with leadership teams and commercial organizations at moments when pricing and go-to-market decisions matter most. Whether the goal is growth, margin improvement, or value creation, our work is designed to turn insight into action and strategy into measurable results.
Pricing Strategy, Research, and Analytics Working Together
Our approach integrates strategy, insight, and analytics to support confident commercial decision-making. We help clients define value propositions and offer structures that reflect how purchasing decisions are made, design pricing and packaging strategies that balance growth and margin, and quantify financial impact and risk across different scenarios.
Our work supports critical business moments, including new product and market launches, portfolio and offer redesign, post-merger integration and value creation programs, and broader pricing and commercial transformation initiatives. We also support implementation through tools, governance, and capability building to ensure strategies translate into sustained performance.
Part of a Global Creative and Commercial Network
Iris Pricing Solutions is part of the Cheil Agency Network (CAN), a global micro-network of over 600 professionals across offices in North America, Europe, Asia, and Latin America.
Our network includes leading agencies and consultancies spanning brand strategy, digital, design, innovation, commerce, media, and customer experience. This gives our clients access to broader commercial and marketing capabilities when pricing strategy needs to align with brand, product, and go-to-market execution.
Known for our World Class Pricing™ Methodology
Our 5-Levels to World Class Pricing Excellence™ is the basis of our Pricing Philosophy, and today it is used by each of our clients.
Since our inception in 1993, Pricing Solutions’ global team of pricing consultants, researchers and partners have become recognized thought-leaders.
Our pricing expertise is based on hundreds of engagements with the world’s leading companies in both B2C and B2B markets in a variety of industries.
As strategy specialists, we have developed a wide range of proprietary tools, processes and research techniques for analyzing and solving our clients’ pricing challenges.
Pricing is complex. Our philosophy isn’t.
Because no two businesses are identical, we believe the solutions to your pricing challenges shouldn’t be either. Iris Pricing Solutions’ consultants and researchers are committed to delivering leading-edge research solutions, capabilities & management processes, tools, systems and strategies that align with the organizations’ short-, medium- and long-term goals. Our approach combines pricing expertise with pricing best practices from our World Class Pricing Methodology & Value-Based Pricing Strategy.
