UK Pricing Strategy

Transform Your Pricing Strategy

At Pricing Solutions we believe that setting and managing prices is an ongoing process that your business should continually re-evaluate and improve. Our strategies leverage the World Class Pricing methodology combining Pricing Strategy, Research, Analytics & Training to develop a solution tailored to your business.

Let’s discuss how your organisation can develop stronger pricing capabilities.

Speak to Our Industry Experts Today

The Transformation Process

1. Fix Profit Leakages

2. Discover Value Pricing Opportunities

3. Sell with Confidence

4. Measure Success

Our Experience: Case Study

Regaining Control on Pricing

The Problem

Our client, a Global Fortune 500 Manufacturer, felt that they did not have control of their global pricing. Traditionally the company had succeeded in North America and Europe, with marginal sales representation in Asia Pacific and Latin America. Moving forward however, the company wanted to focus on emerging markets in order to grow the business.

The company was growing rapidly, but pricing was out of control. Prices for identical products were much lower in emerging markets than in developed ones. This was leading to gray marketing, customer dissatisfaction, in-fighting between the regions & product lines and potential price wars.

The company did not have a pricing strategy and lacked the processes for making decisions on a consistent basis that would ensure success. Decision rights were unclear and the fear was that pricing and margins were unraveling.

Pricing Matrix

The Solution

Pricing Solutions worked with the client to embed a Pricing Strategy that would effectively achieve the organization’s goals. The chart to the right provides a visualization of the Pricing Strategy “Nodes” that were developed to make the link between value and price. There were 16 nodes, each representing a different pricing strategy based upon the strength of the value proposition and goals of the company.

Processes were instituted to ensure a connection with value-based pricing at all times. These tools included Value Maps, the Pricing Power Assessment Tool, Pricing Strategy Playbooks, Financial Value Calculators, etc.

The Result

As a result, the company now has value based pricing strategies that have dramatically increased organizational confidence. This in turn has led to greater cooperation among the various product lines and regions. The impact: greater profitability. The company regained its ability to move the business strategically rather than transactionally, received guidance on when to say ‘no’ and when to say ‘yes’ to customers and was able to focus on strategic deals that required negotiation and cooperation among the various parties.

Not only did the company regain the high ground of pricing strategy, but also the profitability and sales growth that comes with it!