European Pricing Forums 2013 Workshop Tour – Speakers
Fernando has 25+ years of experience helping many Organizations, worldwide and in many industries to develop and implement successfully World Class Pricing Excellence.
Over more than 200 Projects, with leading companies as Michelin, GE, McDonald’s, Baxter, Smith & Nephew, etc … Fernando has amassed an unique “360º Pricing Expertise” including Pricing Strategy & Management, Research & Analytics, People & Organization and Systems & Tools.
As a Six-Sigma Black Belt, Fernando provides a specific reliability for profitable large and complex Change Management Pricing Programs, based on DMAIC Methodologies, as well as Prince2 & Agile (Systems), PMBok & CMMI (Processes) & Métrica (Learning). He regularly writes articles, being engaged in a book on “Pricing Power”, and conducts webinars and workshops (Certification from the Professional Pricing Society), collaborating also with some well-known Business Schools and Universities.
Fernando holds an MBA in International Management from EAP Oxford, a Bachelor of Science in IT by the ESCP Paris, an Industrial Engineering Degree, and he is currently working on the thesis phase of a PhD in Pricing Strategy & Organization. He is fluent in English, French, Spanish, Portuguese, Italian and learning German & Chinese.
Kellie Ecker (BA, MBA) is Europe Director for Pricing Solutions Europe. She is a Certified Pricing Professional (CPP) with over 20 years professional experience.
Currently serving on the Board of Advisors for the Professional Pricing Society, Kellie is also a founding member of the Swiss Pricing Forum and is a regular speaker at conferences.In addition to her noted experience in Pricing, Kellie is skilled in Project Management and is a Six Sigma Black Belt.
Manu is passionate about pricing. Since almost 15 years he helps participants and executives reach excellence and maturity in Pricing through consulting projects and knowledge dissemination in a large variety of industries and geographies (Europe, North America, APAC).
His research encompasses a diverse range of pricing aspects (price optimization, value analysis, reference price models) and has been published in academic journals and conferences. He is also an expert in data analysis and author of the book “Data Analysis with SPSS” (Pearson Education France, 2nd edition november 2010).
As a consultant, Manu has many years of experience on a broad array of sectors and businesses, which gives him a unique knowledge of communalities as well as specific / contingent issues. Main clients include Bayer, General Electric, Johnson Controls, LEGO, McDonald’s, Michelin, among others.
Dr Carricano received his PhD from Montesquieu University in Bordeaux, France and graduated from Bordeaux Ecole de Management (BEM). His doctoral research focused on the definition of Key Pricing Indicators (KPIs) and the optimization of the pricing process. He is the founder and director of EADA Business School’s Pricing Center, first academic research center on Pricing in Europe.
Chris is in charge of Germany & Austria within the European Division of Pricing Solutions. Over the last years he has conducted and been engaged in successful value adding Pricing projects helping leading Organizations like Bayer, John Deere, Michelin, McDonalds, Medtronic, Smith & Nephew and others within the competence fields of Pricing Strategy & Management, Research & Analytics, People & Organizations, and Systems & Tools.
Chris has 20+ years of experience in consulting and operational roles in well-renowned organizations. He has profound knowledge in Pricing related to international sales & marketing for strategy and brand management, as well as operations, like key account, area sales and marketing management for consumer and trade, both in B2C and B2B.
During his professional career Chris has worked in several countries (as Germany, UK, Japan), on senior management roles as Vice President, Managing Director, Manager and Consultant in the consumer goods, industry (machinery & plant) and software products.
Tony has 30+ years of professional experience in the enterprise world and has been part, both in the past and in recent years, of top tier Pricing Projects across many industries. When it happened, he was in the middle of the first major Pricing Revolution which took place in the airline industry in the mid-80s.
Involved in Pricing and Revenue Management projects in many countries, Tony has acquired extensive experience in complex international operations where his linguistic skills and multi-cultural flexibility have allowed him to closely interact with the stakeholders.
Building on his Computer Science Bachelor’s degree and his Postgraduate in Marketing, he has further trained and obtained several certifications from various respected institutions, such as the Karras Negotiation Centre in New York or the Solvay Business School at the ULB University in Brussels.