Pricing for Associations
and Non-Profit Organizations
Your members didn’t stop valuing membership. They stopped seeing the value in yours.
Associations and nonprofits come to us when any part of their revenue model stops making sense — from membership dues to conference pricing, continuing education to publication offers.
In the Professional Associations and Not-for-Profits sectors, pricing had typically evolved with limited strategic focus over the years. There often was a lack of coordination across the mix of revenue generating offers, such as membership fees and dues, conferences, publications and continuing education.
Today, pricing is a rapidly growing priority with both for-profit and not-for-profit competitive alternatives emerging, causing margins to decline and revenues to flatten. Professional Associations are focused on developing a skill set that drives pricing strategy and revenue growth. In one example, Iris Pricing Solutions partnered with a large Professional Association to develop and implement a World Class PricingTM strategy and a Capabilities Roadmap, helping them more effectively grow volume and margins.
Our Pricing Expertise
At Pricing Solutions, we are experienced in understanding the unique issues Associations and Not-for-Profits face, and developing plans on how they can best use pricing to achieve their goals. In the past year, we have completed projects for many leading Associations globally. This includes helping our clients grow revenue, market share and contribution.
Service Areas
Membership & Dues Structure
Tier design, renewal optimization, and value ladders. We rebuild your membership model so each tier has a clear identity, a one-sentence explanation, and a natural upgrade path — not a “Gold Plus Premium” guessing game.
Conference & Events
Pricing architecture, sponsorship packages, tiered access. We design event pricing that reflects the actual value of attendance, and gives sponsors packages worth buying, not just logo placements.
Continuing Education
Program pricing, certification value models, and bundling strategy. Your CE programs change careers. We make sure the pricing reflects that.
Publications & Content
Subscription models, content monetization, access tiers. If your content is good enough to attract an audience, it’s good enough to generate revenue. We build the offer structure that makes it happen.
Revenue Strategy
Cross-stream optimization, offer portfolio design. Most associations price each revenue stream in a silo. We look at how membership, events, education, and content interact — and design pricing that makes the whole portfolio stronger.
Case Study
The Challenge
Like many fitness organizations emerging from the post-pandemic landscape, the client faced growing pressure to optimize membership pricing, reduce churn, and drive sustainable growth.
As a result, they struggled with:
- Structuring membership tiers and offers around evolving member needs and behaviors
- Balancing acquisition, retention, and perceived value across member segments
- Understanding competitive pricing and membership best practices
- Identifying the right pricing, bundling, and value drivers to maximize penetration and revenue
- Developing a research-backed pricing strategy to support long-term membership growth
Proudly Working with Leading Associations and Non-Profits
Iris Pricing Solutions’ multicultural, multi-lingual team understands different market, cultures and consumer segments
enabling us to provide effective pricing strategy to Professional and Trade Associations and Non-Profit Organizations globally.
AAMC
AICPA
American Board of Medical Specialties
American Chemical Society
American College of Radiology
American Occupational Therapy Association
Bath University
Bellerbys
BESA
Canadian Pharmacists Association
Continuing Legal Education of British Columbia
CSCB
CSS Alliance
Nursery Sod Growers Association of Ontario
Radiological Society of North America
Regulatory Affairs Professionals Society
Sheffield Hallam University
Society of Human Resource Management
United Kingdom Coal Authority
United Kingdom Hydrographic Office
United States Pharmacopeia
University of Birmingham
UCAS
World Vision
YMCA
Association and NonProfit Pricing Case Studies
Contact Us for a Pricing Consultation
Pricing Solutions is one of the worlds’ leading pricing consultancy firms. We are dedicated to helping clients tackle their specific pricing challenges and dramatially grow profitability. Our consultants have extensive experience in B2B and B2C markets within a wide range of industries.
For more information about our services or to get in touch with one of our consultants directly please contact our global headquarters.
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