Pricing Solutions is proud to sponsor the Pricing Management course under professor Vinay Kanetkar at Guelph University. In the past several years we have awarded a $500 prize to the best term paper.
Congratulations to our 2011 winners! Click on the links to check them out.
Winter 2011 winner: Stephanie Coutinho did a paper on organic food prices in Canada and touches upon brand preference and how it affects consumer perceptions of value pertaining to organic foods, specifically what attributes of a product consumer’s value most, and the increased amount they would be willing to pay for organic verses conventional food products.
Fall 2011 winner: Emily McLean & Alexey Novikov put forth an investigation of retailers and final consumers’ price sensitivity in the mobile industry and furthermore what alternative distribution models are available to manufactures to re-capture profit.
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