Is Your Product Too Cheap?
Pricing low to gain volume is the oldest move in the pricing playbook. When does the price go so low that it communicates a lack of quality?
Can Your Price Ever Be Too Low?
Pricing low to gain volume is the oldest move in the pricing playbook; the laws of economics say that as you lower price, volume will go up. Therefore many companies that want to dominate a market, or are in a rush to grow in a new market, will use low prices to achieve their goals (e.g. Walmart, Dell, Private Label).
Pricing Luxury Brands For Online Shoppers
If a consumer is shopping for an exclusive brand and likes the idea of buying smart, then many would conclude they can save some money by buying online from a country that sells it cheaper. However, the truth is that they probably won’t succeed; at least not online.