3 A’s of E-Book Pricing: Amazon, Apple, and Antitrust
This article touches upon an interesting pricing model for E-Books, which the author believes will not benefit the publishers that wanted to enforce it.
New “Pay What You Want” Pricing Strategy
A new pricing strategy that allows buyers to dictate prices can lead to higher profits; if some of the proceeds go to charity. The strategy is called “pay what you want,” and has gained a foothold in several markets in the last few years.
How to Unleash Massive and Overwhelming Force Via Price Reductions?
Why companies must more zealously execute their business strategies by focusing on turning their competitive advantage into clear decisive advantages.
The Magic of $59.95
Last week, I had two pricing experiences that got me thinking about how to price. One was a scam that was effective. The other ended up feeling like a scam and was ineffective.
