Modular Advertising to Improve Newspaper Profitability

2018-06-28T14:25:19-04:00Categories: Pricing Analytics, Pricing Changes, Pricing Strategy|Tags: , , , |

The newspaper and information publishing industry are finding it more and more difficult to maintain profitable in such an aggressive market. Experiencing intense pressure from advertisers and consumers, industry leaders are looking for new ways to capture value and maintain margins. One strategy that we've seen work is module advertising.

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