Value-Based Pricing & Revenue Management

2022-05-11T10:59:16-04:00Categories: Pricing Management, Pricing Optimization, Revenue Management|

What is Revenue Management? Revenue management is the business discipline that predicts consumer behavior at the micro-market levels and optimize product availability and price to optimize and/or maximize revenue There are several components to revenue management: product + customer + timing + pricing. The goal of revenue management is to align all four in such way that it [...]