Guelph Pricing Management Term Paper Winners 2011

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Guelph Pricing Management Term Paper Winners 2011

Pricing Solutions is proud to sponsor the Pricing Management course under professor Vinay Kanetkar at Guelph University. In the past several years we have awarded a $500 prize to the best term paper.

Congratulations to our 2011 winners! Click on the links to check them out.

Winter 2011 winner: Stephanie Coutinho did a paper on organic food prices in Canada and touches upon brand preference and how it affects consumer perceptions of value pertaining to organic foods, specifically what attributes of a product consumer’s value most, and the increased amount they would be willing to pay for organic verses conventional food products.

Fall 2011 winner: Emily McLean & Alexey Novikov put forth an investigation of retailers and final consumers’ price sensitivity in the mobile industry and furthermore what alternative distribution models are available to manufactures to re-capture profit.

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