Serve, Don’t Sell: How Better Pricing Helps Associations and Non-Profits Fulfill Their Missions

2017-07-19T15:53:07-04:00Categories: Pricing Management, Pricing Strategy|Tags: , , , , , , , , , |

Many Associations and Non-Profits are faced with slowing growth and shrinking margins. But with better pricing, they can serve, not sell and see “Quick Win” pricing opportunities.

Bundling as a Pricing Strategy and Marketing Tool

2017-08-02T16:33:00-04:00Categories: Financial Post, Pricing Strategy|Tags: , , , , |

We find that companies often treat bundling as purely a marketing tactic versus a component in a broader pricing strategy. It is not uncommon for companies to incorporate terms and features into a sale without understanding their inherent value.

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