Subscription Pricing in the Leisure Industry
- A Private Equity firm with portfolio interests in the cinema and general leisure industries
- Within the cinema industry, they wanted to understand the role of loyalty programs, including ‘all-you-can-eat’ subscription offers
- Due to constraints on their resources, there was no access to sales data, internal staff information, or other marketing materials
- The client also wanted to understand the role of ticket pricing on driving footfall and revenue optimization
Iris Pricing Solutions, working in conjunction with Iris Concise, executed a multi-phase data gathering and strategy development project.
