How to Avoid Commoditization
The threat of commoditization is a reality for many marketers. We discuss pricing strategies that help marketers set prices to capture value.
The threat of commoditization is a reality for many marketers. We discuss pricing strategies that help marketers set prices to capture value.
Pricing Solutions is proud to sponsor the Pricing Management course under professor Vinay Kanetkar at Guelph University. In the past several years we have awarded a $500 prize to the best term paper. Congratulations to our 2011 winners!