How to Gain Long-Term Profit With Customer Segmentation
More effective segmentation, and a pricing structure that responds to the specific needs of particular segments, provides an opportunity to improve both growth and profit in the long-term.
Using MAP & MRP to Manage Online Retail Prices
In today’s omni-channel world strong pricing controls are critical to capturing value. MAP & MRP policies are examples of ways companies are trying to keep tighter controls on price.