3 Lessons on Value Proposition I Learned at the Barber Shop
After a recent visit to the barber, I was reminded the importance of a strong value proposition. Here are 3 of the lessons I learned.
Pricing – Look Before You Leap
Are you at a cliff deciding whether you should cut prices to react to new market realities or stand pat and maintain gross margin?
Guac is Extra – Does Chipotle’s Price Point Make Sense?
Why does Chipotle charge a 200% price premium for their guacamole? We discuss pricing opportunities for the beloved burrito chain.
Use the Pricing Waterfall to Drive Profits
For the average business, a mere 1% increase in price leads to a whopping 12.5% improvement in profitability. That’s the single most powerful lever a company has for boosting the bottom line. The pricing waterfall, a tool for identifying hidden costs and expenses, is one of the most effective ways of capturing that 1% – or more!
Need a Pricing Strategy? Fire a Customer
If your client is sipping champagne when they paid for beer, it's time to establish a pricing strategy.
How to Determine Your Price Point: Priced to the Nines
How to determine the price point of your product? First: the number “nine” really can make a difference. Second: when you exceed a pricing threshold such as 99¢, you need to find the next threshold above that price point. Otherwise, you will be leaving a lot of money on the table.