Applying Pricing Psychology to Move Past Cost Plus Pricing

2023-08-15T09:14:45-04:00Categories: Pricing Analytics, Pricing Research, Pricing Strategy, Pricing Tools|Tags: , , , , |

Applying pricing psychology could help your business capture substantial profits. We discuss how to leverage pricing psychology and research to get your organization out of cost plus pricing.

Death of The Penny May Cause Extinction of Strategic Price Point

2024-02-14T11:34:11-05:00Categories: Financial Post, Pricing Strategy|Tags: , , , , , , |

On May 4th the Canadian government officially stopped production of the penny, and will now be using "Swedish Rounding". There may be significant implications for pricing, after all a 1% improvement in price leads to a 12.5% improvement in corporate profitability for the average company.

Why You Should Re-Think Your Cost-Based Strategy

2017-07-19T17:43:49-04:00Categories: Financial Post, Pricing Research, Pricing Strategy, Pricing Value|Tags: , , , |

Cost based pricing is relatively simple. The simplicity of cost-based pricing is what attracts many companies. But we think companies would benefit from slowing down before adopting such a pricing strategy.

Guac is Extra – Does Chipotle’s Price Point Make Sense?

2023-08-15T09:17:00-04:00Categories: Financial Post, Pricing Research, Pricing Value, restaurant pricing|Tags: , , , , , , , , |

Why does Chipotle charge a 200% price premium for their guacamole? We discuss pricing opportunities for the beloved burrito chain.

How to Determine Your Price Point: Priced to the Nines

2019-03-22T15:43:40-04:00Categories: Financial Post, Pricing Management|Tags: , , , , |

How to determine the price point of your product? First: the number “nine” really can make a difference. Second: when you exceed a pricing threshold such as 99¢, you need to find the next threshold above that price point. Otherwise, you will be leaving a lot of money on the table.

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