Death of The Penny May Cause Extinction of Strategic Price Point

2024-02-14T11:34:11-05:00Categories: Financial Post, Pricing Strategy|Tags: , , , , , , |

On May 4th the Canadian government officially stopped production of the penny, and will now be using "Swedish Rounding". There may be significant implications for pricing, after all a 1% improvement in price leads to a 12.5% improvement in corporate profitability for the average company.