Best Practices to Optimize Restaurant Menu Prices
Driving margin and maintaining (or growing) guest count are often seen as incompatible by restaurant operators. But there is a way where one doesn’t have to compromise margin and guest count.
How to Avoid a Price War
Pricing wars can be costly to your bottom line and your brand. Apply these tips and minimize your chances of a costly battle.
Solving The Puzzle of Irrational Consumer Behavior
Why on earth did they buy that there? Sometimes, it seems customers act irrationally when it comes to their buying behaviours. But that is never the case. Customers always behave in ways they perceive are in their own interest. And yet, the rationale behind these decisions is often puzzling.