Your customers may love discounts but are they good for business? We shed some light on the dark side of discounting and how they might negatively impact your business.
Pricing wars can be costly to your bottom line and your brand. Apply these tips and minimize your chances of a costly battle.
Far from being the first to take action, a true price leader is able to consistently execute pricing actions that result in the desired effect. Much like in a game of chess, a pricing leader devotes the time and resources to understanding the motivations and aspirations of its competitors and to building the skills necessary to think several pricing moves into the future.
Pricing strategy is a hot topic these days. Over the past 20 years, we have helped many companies develop, refine or transform their pricing strategy, but today we get requests for help more frequently than ever before. So why the surge of interest now?