Co-Branding With Discount Retailers Could Spell Trouble for Exclusive Brands
As co-branding among retailers becomes more popular. We outline different considerations managers should evaluate before saying yes to that new partnership.
Pricing Luxury Brands For Online Shoppers
If a consumer is shopping for an exclusive brand and likes the idea of buying smart, then many would conclude they can save some money by buying online from a country that sells it cheaper. However, the truth is that they probably won’t succeed; at least not online.