How to Avoid a Price War
Pricing wars can be costly to your bottom line and your brand. Apply these tips and minimize your chances of a costly battle.
Pricing wars can be costly to your bottom line and your brand. Apply these tips and minimize your chances of a costly battle.
The pricing discipline has been growing rapidly as companies realize that investing in pricing can have long-term payoffs. But investing in pricing research can be a costly endeavour. We discuss the best ways to make sure that your pricing research returns positive ROI.