Category: Pricing Research

pricing-research-best-practice
Pricing Research can help you discover new opportunities for your business. Here are 6 ways you can conduct research and get the most from your results.
online-promotions-research
In this edition of Pricing for Researchers we discuss a study that evaluates different ways to manage promotions and shipping fees for online retailers.
win-price-wars
Pricing wars can be costly to your bottom line and your brand. Apply these tips and minimize your chances of a costly battle.
generate-positive-roi-research-v2
The pricing discipline has been growing rapidly as companies realize that investing in pricing can have long-term payoffs. But investing in pricing research can be a costly endeavour. We discuss the best ways to make sure that your pricing research returns positive ROI.
guidelines-effective-pricing-research
How do you remove the uncertainty around pricing your products? Using effective pricing research of course. These tips will ensure you get the most out of your research projects.
black-friday-buy-more
‘Black Friday’ has always been a focus of criticism and debate. However, this year the conversation shifted towards whether Black Friday discounts make financial sense for retailers.
Common-Pricing-Mistakes
Are you making one of the three most common Pricing mistakes we see businesses making? If so, here's our advice on how to correct them.
qsr-value-pricing
“Value” is an easy word to say in any industry. We all know you have to create it, communicate it, and capture it.
harvoni-holkira-pak-pricing
In the past 2 years a lot has happened in the world of Hep C treatment. How will pharma companies develop sustainable pricing strategies in the industry?
pricing-optimisation-fashion
Quantified customer research is key to establishing the optimal price point and enables companies to capture more revenue. Companies leading the way in Pricing Strategy regularly conduct extensive Pricing Research. This is especially important in the Fashion industry, where customers' perceived value can far exceed production costs.