By: Ben Garden, Managing Director, Iris Pricing Solutions As media coverage intensifies around potential tariffs, business leaders are feeling the pressure to adapt quickly and strategically. The 2025 landscape is defined by uncertainty—a dynamic mix of geopolitical tensions, evolving policies, and trade disruptions. With the potential for new tariffs, particularly in light of recent U.S. [...]
The restaurant industry is currently facing a challenging landscape as soaring food prices and inflation have softened demand across the sector. As consumers become more price-sensitive, many are turning away from fast-food chains in favor of preparing meals at home or choosing healthier dining options, even if they cost slightly more. This shift has put [...]
Background Our client is a North American-based manufacturer with annual revenue exceeding $100MM. Their expertise lies in crafting cooling solutions tailored for a wide range of vehicles, extending from trucks of all sizes and motor coaches to buses, alongside equipment used in construction, agriculture, and mining. Additionally, they provide cooling solutions designed for generators [...]
Bringing new innovations to market poses significant challenges, especially when it comes to pricing. Without benchmarks, historical data, or clear price elasticity models, businesses often struggle to determine the right price for a groundbreaking product. Let's explore the key aspects of pricing new innovations and strategies to overcome these hurdles. What Makes New Products [...]
Why Take on a Pricing Transformation Initiative… Is the Juice Worth the Squeeze? Many business leaders intuitively understand that disciplined pricing can boost profits. This could involve streamlining pricing processes or empowering the sales team to reduce the need for sharp discounts. However, despite the strong ROI of investing in pricing, there’s a perception that [...]
Background Our client is a private equity firm specializing in indoor air quality, with a diverse portfolio consisting of over 15 businesses, collectively generating annual revenues of approximately $5Bn. Experiencing remarkable growth exceeding 50%, the company aims to further boost margins by about 5% over the next three years. Their strategy emphasizes the crucial [...]
Mastering Pricing Confidence: Empowering Your Team for Profitable Sales Growth. In today’s business environment, pricing is more than just a number —it serves as a strategic tool that can steer companies towards their financial objectives or hinder their progress. Yet, a common challenge persists across industries: the struggle to implement higher prices and realize [...]
Background Our client is a ~$5B leading technology, software, and engineering organization that sells products globally. With more than 5,000 products, they support manufacturers’ performance and safety along with other technologies that measure, monitor, and analyze applications. Their innovative solutions drive efficiency and optimize operations across various industries. Our client identified that the organization [...]
How do you Successfully Commercialize Artificial Intelligence Technology? AI in Healthcare Artificial Intelligence (AI) is revolutionizing numerous industries, including healthcare. In this dynamic sector, AI streamlines tasks, enhances operational efficiency, and elevates patient care. Particularly notable is AI’s role in diagnostics, where it enables more accurate assessment and better patient outcomes. Moreover, AI integration [...]
Background Our client is an international fitness organization with more than 1,000 locations across the country. This fitness club offers various programs that are tailored to fulfill the requirements of the communities they serve, benefiting thousands of individuals annually. The primary focus of this study was to analyze 30+ facilities located across several key [...]
01. Pricing Strategy
02. Pricing Analytics
03. Pricing Research
04. Pricing Transformation
05. Direct to Consumer Pricing
06. Tariff Pricing
07. Pricing Promotions
08. Pricing Training
01. North America
02. Europe & UK
03. Asia Pacific
04. Latin America
01. Pricing Strategy
02. Pricing Analytics
03. Pricing Research
04. Pricing Transformation
05. Direct to Consumer Pricing
06. Tariff Pricing
07. Pricing Promotions
08. Pricing Training
01. North America
02. Europe & UK
03. Asia Pacific
04. Latin America
