Tag: Best Practices

pricing-research-pitfalls-mistakes
In pricing we talk a lot about developing an ‘outside-in’ perspective; the type of perspective that helps you understand what customers are willing to pay for. Pricing research provides critical insight into your customers but watch out for common pricing pitfalls.
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Paul Hunt | "Achieving Buy-in & Avoiding Pricing Pitfalls" is the second episode in Pricing Solutions' series on Pricing Strategy. President Paul Hunt, continues his discussion of customers, competition, costs, capacity/cycle, explaining how the socialization of the 4Cs is essential to achieving buy-in to your pricing strategy. Paul also talks ... Read More