Tag: Best Practices

In pricing we talk a lot about developing an ‘outside-in’ perspective; the type of perspective that helps you understand what customers are willing to pay for. Pricing research provides critical insight into your customers but watch out for common pricing pitfalls.
Paul Hunt | "Achieving Buy-in & Avoiding Pricing Pitfalls" is the second episode in Pricing Solutions' series on Pricing Strategy. President Paul Hunt, continues his discussion of customers, competition, costs, capacity/cycle, explaining how the socialization of the 4Cs is essential to achieving buy-in to your pricing strategy. Paul also talks ... Read More