How to Frame Online Promotions
In this edition of Pricing for Researchers we discuss a study that evaluates different ways to manage promotions and shipping fees for online retailers.
Generate Positive ROI with Pricing Research
The pricing discipline has been growing rapidly as companies realize that investing in pricing can have long-term payoffs. But investing in pricing research can be a costly endeavour. We discuss the best ways to make sure that your pricing research returns positive ROI.
5 Guidelines for Effective Pricing Research
How do you remove the uncertainty around pricing your products? Using effective pricing research of course. These tips will ensure you get the most out of your research projects.
Black Friday: Does it Work for UK Retailers?
‘Black Friday’ has always been a focus of criticism and debate. However, this year the conversation shifted towards whether Black Friday discounts make financial sense for retailers.
Three Common Pricing Mistakes (and how to avoid them)
Are you making one of the three most common Pricing mistakes we see businesses making? If so, here's our advice on how to correct them.
Value in the QSR industry: It’s about being special, not better
“Value” is an easy word to say in any industry. We all know you have to create it, communicate it, and capture it.
As Harvoni and Holkira Pak become available, 5 things that Canadian Hep C nurses are thinking about
In the past 2 years a lot has happened in the world of Hep C treatment. How will pharma companies develop sustainable pricing strategies in the industry?
Quantified Customer Research is Key to Optimising Fashion Prices
Quantified customer research is key to establishing the optimal price point and enables companies to capture more revenue. Companies leading the way in Pricing Strategy regularly conduct extensive Pricing Research. This is especially important in the Fashion industry, where customers' perceived value can far exceed production costs.
Top 5 needs for Pricing Analytics
Analytics and "big data" are everywhere, but a lot of businesses struggle to find any practical use for their data. We have identified five situations in which a business needs to make use of its data and implement an analytical process.
Applying Your Predictive Analytics Using Effective Communication
Lessons on effective communication for Senior Executives to data crunchers inspired by the 2014 Predictive Analytics World Conference. Big Data, Analytics, sexy models….albeit sexy predictive models (that’s right, math models!).
