What Happens to Pricing When Demand Falls?

2024-01-10T14:44:20-05:00Categories: Crisis Management, Inflation Pricing, Our President, Pricing Management, Pricing Optimization, Pricing Strategy, Recession Pricing|

By: Kirk Jackisch, President, Iris Pricing Solutions Over the last 18 months, B2B businesses have been faced with three major challenges. Labor shortages, procuring materials, and the inflation in their cost of goods, which for some specific products has hit numbers in the low to mid-double digits – increases that have been unprecedented in [...]

Leveraging Pricing in a Competitive E-Commerce Environment

2022-08-04T11:52:44-04:00Categories: Pricing Analytics, Pricing in Retail, Pricing Management, Pricing Optimization, Pricing Strategy|Tags: , , , , , , |

Background Our client with over $100 million in revenue annually, sells original and aftermarket parts for automotive enthusiasts. They cater to individuals with private garages and lifts, and of the components they sell, almost 60% are for Ford Mustang, Jeep, and Chevy vehicles. During the pandemic, many enthusiasts had more time to work on [...]

Using Research to Optimize Pricing Structure

2022-07-12T10:44:04-04:00Categories: Pricing Analytics, Pricing Research, Pricing Strategy|

Establish a logical offer structure built on customers' key value drivers The client was a large doggy day care and dog grooming service provider planning a large expansion in the following year more than doubling the number of locations. The locations were operated by franchisees who had autonomy on their pricing and promotional strategy [...]

Using Competitive Intelligence to Enhance Pricing

2022-06-15T15:15:57-04:00Categories: ecommerce, Pricing Analytics, Pricing in Retail, Pricing Optimization, Pricing Strategy|

The client is a global online B2B retailer that supports its global pharmaceutical, bio-pharma, and food industry clients with its thousands of quality products. With thousands of different substances per industry being sold in 15 countries, the client had no way to track what products their competitor was selling, or what price they were [...]

Menu Prices Must Increase This Spring, But By How Much?

2022-04-08T13:25:18-04:00Categories: Pricing Analytics, Pricing Management, Pricing Optimization, Pricing Strategy, Pricing Tools, Pricing Value, restaurant pricing|

By Craig Singleton, Director of Restaurant Strategy, Iris Pricing Solutions Spring is here and it's the ideal time to re-evaluate menus and reconsider pricing. Producing new menu items or switching to a seasonal menu necessitates a consideration of current pricing. Many large, multi-unit restaurant brands procrastinate on pricing out of fear that an increase [...]

Cost Spikes, Inflation, and Supply Shortages remain as the top economic challenge in 2022

2024-01-10T14:42:41-05:00Categories: Inflation Pricing, Pricing Analytics, Pricing and Selling, Pricing in Pharmaceuticals, Pricing in Retail, Pricing Management, Pricing Optimization, Pricing Research, Pricing Strategy, Pricing Value, Recession Pricing|

Last year we asked the question Can You Protect Your Business and Clients from Cost Shocks? While we may have all hoped that the surge in the cost of raw materials and Pandemic-related disruptions would dissipate, the truth is that we're now in a significant period of inflation with most companies needing to increase [...]

Measuring the Impact of Promotion Sales in Food Service

2022-02-28T15:17:20-05:00Categories: Pricing Analytics, Pricing and Selling, Pricing in Retail, Pricing Optimization, Pricing Strategy, restaurant pricing|

Cost pressures and an increasingly competitive market have resulted in severe price increases across the restaurant industry. Research by the National Restaurant Association has found that menu prices on average have increased 4.7% percent last year, and quick service has increased by 6.7% - which was the highest increase U.S. consumers experienced in over [...]

Understanding the Financial Impact of COVID is Critical for Survival of Med-Tech Suppliers

2022-02-28T15:14:17-05:00Categories: Pricing Management, Pricing Optimization, Pricing Research, Pricing Strategy|

 For medical technology suppliers, the COVID-19 pandemic is fraught with possibilities and challenges. Navigating these challenges and reaping the opportunities requires careful consideration of the financial impact of COVID-19 on hospitals and the health care industry as a whole. Translating this understanding into relevant offerings and thoughtful pricing strategies is critical to the survival [...]

Utilizing Data Intelligence to Drive Loyalty in UK cinemas

2022-02-08T12:34:08-05:00Categories: Pricing Analytics, Pricing Optimization, Pricing Research, Pricing Strategy|

 Subscription Pricing in the Leisure IndustryA Private Equity firm with portfolio interests in the cinema and general leisure industriesWithin the cinema industry, they wanted to understand the role of loyalty programs, including ‘all-you-can-eat’ subscription offersDue to constraints on their resources, there was no access to sales data, internal staff information, or other marketing materialsThe client [...]

4 Expert Tips to Approach Pricing as a Marketer

2021-12-15T16:53:13-05:00Categories: Pricing Analytics, Pricing in Retail, Pricing Management, Pricing Optimization, Pricing Research, Pricing Strategy|

“If you have to have a prayer session before raising the price by 10 percent, then you've got a terrible business.” – Warren Buffett By: Ed Heskins, Director of Pricing Strategy (UK) Prices are going up.  As supply costs start to bite, wages increase and government relief is withdrawn, more and more companies [...]

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