Tag: Pricing Research

pricing-research-best-practice
Pricing Research can help you discover new opportunities for your business. Here are 6 ways you can conduct research and get the most from your results.
generate-positive-roi-research-v2
The pricing discipline has been growing rapidly as companies realize that investing in pricing can have long-term payoffs. But investing in pricing research can be a costly endeavour. We discuss the best ways to make sure that your pricing research returns positive ROI.
pricing-optimisation-fashion
Quantified customer research is key to establishing the optimal price point and enables companies to capture more revenue. Companies leading the way in Pricing Strategy regularly conduct extensive Pricing Research. This is especially important in the Fashion industry, where customers' perceived value can far exceed production costs.
predictive-analytics-communication
Lessons on effective communication for Senior Executives to data crunchers inspired by the 2014 Predictive Analytics World Conference. Big Data, Analytics, sexy models….albeit sexy predictive models (that’s right, math models!).
analytics-increase-profits
Picture the following scene: it’s nearing year-end and company executives are immersed in high-level strategic meetings. The objective: improve company profitability in the coming year.
pricing-research-analytics
The holiday season brings out all types of shoppers. Understanding your diverse customer segments takes customized pricing research and tools.
penny_ret
On May 4th the Canadian government officially stopped production of the penny, and will now be using "Swedish Rounding". There may be significant implications for pricing, after all a 1% improvement in price leads to a 12.5% improvement in corporate profitability for the average company.
It’s no wonder that Fortune 500 Companies are kicking off pricing initiatives at such a tremendous pace. The fruits of their efforts are continuing to make headlines. In last Friday’s Bloomberg’s Business Week there was a prominent article about the gains Goodyear has made by managing mix.Goodyear was facing a US$428million ... Read More
by Paul Hunt - PresidentGroupon Inc. An increasing number of clients have been evaluating the Groupon model and trying to assess whether it is right for their business. This is a difficult question that often leaves high level executives perplexed. In order to make an ... Read More
Netflix
by Paul Hunt - PresidentNetflix has been getting a lot of attention lately for its new pricing strategy. If you have kept an eye on the matter you will have noticed that there is an interesting paradox:Consumers hate it but analysts love it. They ... Read More