By: Kevin McCabe, MSc, Director of Pricing Strategy & Greg Thomas, Vice President of Pricing Research and Insights Historically, professional associations have played a critical role in supporting, educating, and connecting their members. With many aging members entering retirement, most associations have struggled to engage younger professionals, a problem that has caused declining membership. [...]
By: Fred Puech, Vice President of Analytics The COVID-19 pandemic has caused extensive and ongoing limits to in-person dining, and with the patio season ending across North America, more and more restaurants are relying on third-party delivery vendors to survive. Popular third-party delivery systems like Skip the Dishes and Uber Eats are in many [...]
Originally posted on Sports Industry Group As the Premier League makes its matches available to fans on a pay-per-view basis for £14.95 per game, Ed Heskins, Senior Pricing Consultant, Iris Pricing Solutions takes a look at the psychology behind pricing - and why the league's approach has caused consternation among fans. If every [...]
COVID-19 has impacted business across most industries, causing a variety of new pricing challenges and questions. Companies are focusing on pricing now more than ever, and indeed pricing is a powerful tool that can help companies face and resolve the challenges they're experiencing. When implemented strategically, pricing can generate a bottom-line improvement while also [...]
I meet with a lot of executives in the B2B sphere who talk about wanting to achieve “price optimization.” While the term pricing optimization is bandied about quite often in the industry, the way it’s being used is problematic.
Price increases can be difficult to implement but there are tangible steps you can take to ensure a smooth transition and get customers on-board.
Applying pricing psychology could help your business capture substantial profits. We discuss how to leverage pricing psychology and research to get your organization out of cost plus pricing.
The newspaper and information publishing industry are finding it more and more difficult to maintain profitable in such an aggressive market. Experiencing intense pressure from advertisers and consumers, industry leaders are looking for new ways to capture value and maintain margins. One strategy that we've seen work is module advertising.
How do you remove the uncertainty around pricing your products? Using effective pricing research of course. These tips will ensure you get the most out of your research projects.
Find out how and why your company should use big data to build better pricing strategies for your products and to see an increase in profitability.
