Subscription Pricing in the Leisure IndustryA Private Equity firm with portfolio interests in the cinema and general leisure industriesWithin the cinema industry, they wanted to understand the role of loyalty programs, including ‘all-you-can-eat’ subscription offersDue to constraints on their resources, there was no access to sales data, internal staff information, or other marketing materialsThe client [...]
“If you have to have a prayer session before raising the price by 10 percent, then you've got a terrible business.” – Warren Buffett By: Ed Heskins, Director of Pricing Strategy (UK) Prices are going up. As supply costs start to bite, wages increase and government relief is withdrawn, more and more companies [...]
Iris Pricing Solutions has launched a special report entitled ‘Pricing and Digitization: Parallel Journeys to Success and Survival’, demonstrating how pricing, marketing, and sales can benefit from better data capture and use that data to increase customer segmentation, improve value propositions, and better understand consumer behavior. Companies in the B2B sector are increasingly employing [...]
By: Ed Heskins, Director of Pricing Strategy (UK) Last month marked “Freedom Day” in parts of the UK, when the government removed almost all remaining restrictions on its citizens, leaving them free to congregate together, and for businesses to dial-down some of the social distancing measures in place for the last 18 months. [...]
By: Kevin McCabe Contact Kevin -Director, Pricing Strategy, Industrial & Manufacturing The start of a new fiscal year is a major milestone in the annual calendar: most companies have already broken their pricing resolutions by summer and won't be attacking them again--at least until the planning cycle for [...]
With wide-scale vaccine rollouts well underway, our entry into a post-pandemic world is already a reality for some, and inevitable for others. That's good news for experience economy survivors —those in the airline, hotel, and travel industries, live events, conferences and trade shows, indoor and outdoor venues, etc. However, reopening raises significant questions around [...]
Our client was uncertain how to protect membership numbers, prevent churn, and ultimately grow membership and revenue. The association had been offering a single price for membership. Although the association did discount some services, all were included with membership. The Pricing Solutions team identified that this pricing approach was causing the association to lose [...]
The Evergreen, the enormous shipping container that infamously blocked traffic in the Suez Canal for almost a week was earlier this year, but experts say the impact is and will continue to be felt throughout global supply chains. The traffic jam in the Suez Canal isn't solely to blame, of course. There's been a global [...]
Pricing Strategies for Professional Associations & Non-profits Background Most associations are struggling to retain members, a problem that the pandemic has exacerbated, as they invest heavily to support the shift to digital offerings. How can these associations retain and even grow membership numbers moving forward to justify these sizeable investments? Until recently, most professional associations [...]
By: Kevin McCabe, MSc, Director of Pricing Strategy & Greg Thomas, Vice President of Pricing Research and Insights Historically, professional associations have played a critical role in supporting, educating, and connecting their members. With many aging members entering retirement, most associations have struggled to engage younger professionals, a problem that has caused declining membership. [...]
