How to Implement a Price Increase
Price increases can be difficult to implement but there are tangible steps you can take to ensure a smooth transition and get customers on-board.
Applying Pricing Psychology to Move Past Cost Plus Pricing
Applying pricing psychology could help your business capture substantial profits. We discuss how to leverage pricing psychology and research to get your organization out of cost plus pricing.
Modular Advertising to Improve Newspaper Profitability
The newspaper and information publishing industry are finding it more and more difficult to maintain profitable in such an aggressive market. Experiencing intense pressure from advertisers and consumers, industry leaders are looking for new ways to capture value and maintain margins. One strategy that we've seen work is module advertising.
5 Guidelines for Effective Pricing Research
How do you remove the uncertainty around pricing your products? Using effective pricing research of course. These tips will ensure you get the most out of your research projects.
How Does Data Analytics Impact Pricing Strategy?
Find out how and why your company should use big data to build better pricing strategies for your products and to see an increase in profitability.
Top 5 needs for Pricing Analytics
Analytics and "big data" are everywhere, but a lot of businesses struggle to find any practical use for their data. We have identified five situations in which a business needs to make use of its data and implement an analytical process.
Applying Your Predictive Analytics Using Effective Communication
Lessons on effective communication for Senior Executives to data crunchers inspired by the 2014 Predictive Analytics World Conference. Big Data, Analytics, sexy models….albeit sexy predictive models (that’s right, math models!).
Apply Analytics to Increase Profitability
Picture the following scene: it’s nearing year-end and company executives are immersed in high-level strategic meetings. The objective: improve company profitability in the coming year.
So Long Holiday Shopping; Hello, Pricing Research
The holiday season brings out all types of shoppers. Understanding your diverse customer segments takes customized pricing research and tools.
How Artificial Intelligence Contributes to Personalized Pricing?
I was speaking with an executive today whose company provides AI software applications. They recently developed one for pricing. Essentially, it crawls the web and provides information on the best prices in retail electronics. I took a look at the site and thought there were some compelling elements to it.