Subscription Pricing in the Leisure IndustryA Private Equity firm with portfolio interests in the cinema and general leisure industriesWithin the cinema industry, they wanted to understand the role of loyalty programs, including ‘all-you-can-eat’ subscription offersDue to constraints on their resources, there was no access to sales data, internal staff information, or other marketing materialsThe client [...]
“If you have to have a prayer session before raising the price by 10 percent, then you've got a terrible business.” – Warren Buffett By: Ed Heskins, Director of Pricing Strategy (UK) Prices are going up. As supply costs start to bite, wages increase and government relief is withdrawn, more and more companies [...]
Iris Pricing Solutions has launched a special report entitled ‘Pricing and Digitization: Parallel Journeys to Success and Survival’, demonstrating how pricing, marketing, and sales can benefit from better data capture and use that data to increase customer segmentation, improve value propositions, and better understand consumer behavior. Companies in the B2B sector are increasingly employing [...]
By: Kevin McCabe Contact Kevin -Director, Pricing Strategy, Industrial & Manufacturing The start of a new fiscal year is a major milestone in the annual calendar: most companies have already broken their pricing resolutions by summer and won't be attacking them again--at least until the planning cycle for [...]
With wide-scale vaccine rollouts well underway, our entry into a post-pandemic world is already a reality for some, and inevitable for others. That's good news for experience economy survivors —those in the airline, hotel, and travel industries, live events, conferences and trade shows, indoor and outdoor venues, etc. However, reopening raises significant questions around [...]
This pricing transformation provided $3 million in short-term pricing opportunities, and $10 million in long-term margin improvement opportunities. The client is a private equity company that manufactures and sells retail home design products. These products are sold through big box home improvement stores, smaller hardware stores, and independent home design and décor stores. The challenge: [...]
and what this means for utilities, brick and mortar retail, the hospitality sector, and digital marketing By: Peter Winters, Senior Research Consultant The price for EV charging is complicated Buying gas is typically one of the most price-informed decisions that consumers make. Consumers are easily able to compare gas prices between gas [...]
Our client was uncertain how to protect membership numbers, prevent churn, and ultimately grow membership and revenue. The association had been offering a single price for membership. Although the association did discount some services, all were included with membership. The Pricing Solutions team identified that this pricing approach was causing the association to lose [...]
The Evergreen, the enormous shipping container that infamously blocked traffic in the Suez Canal for almost a week was earlier this year, but experts say the impact is and will continue to be felt throughout global supply chains. The traffic jam in the Suez Canal isn't solely to blame, of course. There's been a global [...]
Pricing Strategies for Professional Associations & Non-profits Background Most associations are struggling to retain members, a problem that the pandemic has exacerbated, as they invest heavily to support the shift to digital offerings. How can these associations retain and even grow membership numbers moving forward to justify these sizeable investments? Until recently, most professional associations [...]
