Evidence shows that nine out of ten businesses have the wrong pricing automation system in place. This 18-page white paper demonstrates how having the right pricing automation software can maximize business profitability in the long run.
Pricing a new product is one of the most complex marketing decisions to be made. Therefore, discussions on a product pricing model should start long before you plan to enter the market, while pricing strategy should be an integral part of product development cycle.
Pricing your product or service to a new geographic market may seem risky, but conducting research on psychological pricing can ease the challenge significantly.
Pricing Research can help you discover new opportunities for your business. Here are 6 ways you can conduct research and get the most from your results.
Applying pricing psychology could help your business capture substantial profits. We discuss how to leverage pricing psychology and research to get your organization out of cost plus pricing.
It can take years to hone your pricing expertise. We've compiled a list of the pricing Learn which skills will improve your overall pricing capabilities and make you a better Pricing Expert
The pricing discipline has been growing rapidly as companies realize that investing in pricing can have long-term payoffs. But investing in pricing research can be a costly endeavour. We discuss the best ways to make sure that your pricing research returns positive ROI.
Set-up a winning pricing strategy: combine pricing tools with Pricing Excellence to create a Best in Class pricing strategy that empowers your organization to regain control of pricing.
In pricing we talk a lot about developing an ‘outside-in’ perspective; the type of perspective that helps you understand what customers are willing to pay for. Pricing research provides critical insight into your customers but watch out for common pricing pitfalls.
