Ford Explorer Pricing
A curious note about Ford Explorer's new pricing strategy on their 2011 model. They are offering a premium for an upgrade to a smaller motor with an EcoBoost engine.
New “Pay What You Want” Pricing Strategy
A new pricing strategy that allows buyers to dictate prices can lead to higher profits; if some of the proceeds go to charity. The strategy is called “pay what you want,” and has gained a foothold in several markets in the last few years.
How to Unleash Massive and Overwhelming Force Via Price Reductions?
Why companies must more zealously execute their business strategies by focusing on turning their competitive advantage into clear decisive advantages.
Pricing for Long Term Profit and Growth
Jim Saunders recently wrote an interesting article published in the 2010 Journal of Professional Pricing from the Professional Pricing Society. The introduction sums it best.
Marketing Science Conference: Award Announcement
We are proud to announce that Vinay Kanetkar was awarded “Best Presentation” at the 32nd INFORMS Marketing Science Conference held from June 17th to June 20th in Cologne, Germany.
Value On the Road: 2 Lessons on Value Proposition
I stayed at a hotel this week that I had heard about, but never stayed at. I can understand why I had heard good things about this hotel. It has a distinct value proposition. There is original art throughout the hotel. It is beautiful art and engaging.
How Artificial Intelligence Contributes to Personalized Pricing?
I was speaking with an executive today whose company provides AI software applications. They recently developed one for pricing. Essentially, it crawls the web and provides information on the best prices in retail electronics. I took a look at the site and thought there were some compelling elements to it.
The Magic of $59.95
Last week, I had two pricing experiences that got me thinking about how to price. One was a scam that was effective. The other ended up feeling like a scam and was ineffective.
Welcome to Our New Website!
Welcome to our new and improved Pricing Solutions website. I look forward to sharing my thoughts on pricing strategy and pricing management with you on a regular basis in this space.
