How Pricing Research Can Protect Your Sales
Whether you are planning to increase prices or thinking to price a new product, conducting research is the key to effective pricing strategy.
Improving B2B Pricing Strategy
This white paper demonstrates how an effective B2B pricing strategy can improve your company's bottom line and profitability in the long-term.
How to Gain Long-Term Profit With Customer Segmentation
More effective segmentation, and a pricing structure that responds to the specific needs of particular segments, provides an opportunity to improve both growth and profit in the long-term.
Using MAP & MRP to Manage Online Retail Prices
In today’s omni-channel world strong pricing controls are critical to capturing value. MAP & MRP policies are examples of ways companies are trying to keep tighter controls on price.
The Importance of Patient-Centricity in the US
The term patient-centricity can be difficult to understand. We discuss the implications of patient-centricity on the US healthcare system.
How to Implement a Price Increase
Price increases can be difficult to implement but there are tangible steps you can take to ensure a smooth transition and get customers on-board.
5 Steps to Improve your Pricing Strategies – Value of 1%
Improving your pricing strategy is a dependable way for your organization to improve its bottom line & profitablity. We discuss several steps on roadmap to strategy improvement.
Price Optimization For Long Term Growth
Leveraging price optimization for long term growth can be a complicated process. We discuss the importance of calculating the value of a long term customer relationship.
6 Best Practices for Pricing Research
Pricing Research can help you discover new opportunities for your business. Here are 6 ways you can conduct research and get the most from your results.
Applying Pricing Psychology to Move Past Cost Plus Pricing
Applying pricing psychology could help your business capture substantial profits. We discuss how to leverage pricing psychology and research to get your organization out of cost plus pricing.
Improve Your Pricing Capabilities
It can take years to hone your pricing expertise. We've compiled a list of the pricing Learn which skills will improve your overall pricing capabilities and make you a better Pricing Expert
How to Frame Online Promotions
In this edition of Pricing for Researchers we discuss a study that evaluates different ways to manage promotions and shipping fees for online retailers.
Dangers of Discounting
Your customers may love discounts but are they good for business? We shed some light on the dark side of discounting and how they might negatively impact your business.
Modular Advertising to Improve Newspaper Profitability
The newspaper and information publishing industry are finding it more and more difficult to maintain profitable in such an aggressive market. Experiencing intense pressure from advertisers and consumers, industry leaders are looking for new ways to capture value and maintain margins. One strategy that we've seen work is module advertising.
Sales Negotiations: Selling to Procurement and Purchasing
Today’s B2B sales landscape has changed vastly; relationship selling is dead and procurement departments are more stubborn than ever. We discuss how to win in such a volatile landscape.
How to Avoid a Price War
Pricing wars can be costly to your bottom line and your brand. Apply these tips and minimize your chances of a costly battle.
Generate Positive ROI with Pricing Research
The pricing discipline has been growing rapidly as companies realize that investing in pricing can have long-term payoffs. But investing in pricing research can be a costly endeavour. We discuss the best ways to make sure that your pricing research returns positive ROI.
What Brexit Means For Your Pricing Strategy
With the announcement of Brexit came many unknowns. We discuss strategies that your pricing department can use to counter the ambiguity and achieve a winning pricing strategy.
5 Guidelines for Effective Pricing Research
How do you remove the uncertainty around pricing your products? Using effective pricing research of course. These tips will ensure you get the most out of your research projects.
How Does Data Analytics Impact Pricing Strategy?
Find out how and why your company should use big data to build better pricing strategies for your products and to see an increase in profitability.
